Johnnie Walker | The Highball Experience
Johnnie Walker and Something Inc teamed up with Savage & Civil to launch a thirst quenching experience at World Class 2019.
A taste of the highball life
A gif booth experience, immersing people in an exclusive Johnnie Walker highball of their choice. Letting them experience the cocktail both inside and out & share it with their friends.
A generous splash of sensation
The motion was designed to work as its own piece, but the main purpose was to create a cascade of abstract ingredients projected over the people in the booth. Getting across the sensations and taste of the drinks. Zest of lemon, the fieriness of ginger, and softness of green tea.
“Choose your highball”